
Weakening AI copyright law will spell âÂÂdisaster for creativityâÂÂ, global music body warns Albanese
Exclusive: Head of IFPI says allowing AI companies access to online content would be a âÂÂhuge mistakeâ and damage AustraliaâÂÂs reputation
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Australia weakening copyright protections to aid AI companies would be âÂÂridiculous and dangerousâÂÂ, the global peak body for the music recording industry has warned as it watches with concern how the Albanese government responds to big techâÂÂs demands.
While local creatives have raised constitutional issues and threatened political backlash, the International Federation of the Phonographic Industry (IFPI), representing recording industry bodies worldwide, said its members were worried about Australia potentially agreeing to demands other nations had rejected.
âÂÂWhy would Australia do this? Why would a sophisticated, democratic country that has a phenomenal cultural power of its own choose to make this very odd decision and buy into the promises of a few large AI companies, and throw away their own culture and creativity?â Victoria Oakley, the chief executive of IFPI, told Guardian Australia.
âÂÂI donâÂÂt think Australia wants to be the weakest link in this situation, the one that believed the promises and gave in and threw creativity under the bus on behalf of everyone else. That doesnâÂÂt feel very Australian to me.
âÂÂYou just need one safe harbour, because then you can train on music from anywhere in the world. So this isnâÂÂt just about Australian music and Australian culture; itâÂÂs about music and culture everywhere.âÂÂ
Labor is mulling copyright changes in a suite of policy overhauls around AI, including datacentres, online safety, workforce, energy and the economy. While the prime minister, Anthony Albanese, promised âÂÂthe strongest possible protectionâÂÂ, warning it would be âÂÂtheftâ if creatives were not paid for their work, creative industries were alarmed after AI companies requested a weakening of copyright law to train on Australian material.
Some AI companies have rejected making licensing agreements under existing copyright law, saying it was too difficult. Anthropic suggested an âÂÂopt-outâ model that would allow it to scrape content unless rights holders signalled an objection.
Large AI companies say they need legal certainty on issues such as copyright before making investments in Australia or training their models here.
Oakley said AI companies had made similar proposals in the US, UK and other nations and that Australia should not accept such a bargain.
âÂÂI just donâÂÂt think itâÂÂs true that you will only get investment or growth, or be seen as pro-innovation, if you entirely give in to the demands of AI companies,â Oakley said.
âÂÂWeâÂÂve been talking to capitals around the world, saying âÂÂare you seeing whatâÂÂs going on in Australia?â We think this is a disaster for creativity.âÂÂ
The attorney general, Michelle Rowland, said via a spokesperson last week that the government was âÂÂcommitted to supportingâ creatives and pledged that âÂÂany future copyright changes deliver meaningful control and fair compensationâÂÂ.
Oakley said she worried about AI and copyright âÂÂeverywhereâ but feared âÂÂAustralia appears to be threatening to do something really ridiculous and dangerousâÂÂ.
She said creative industries worried about âÂÂcontagionâ of copyright relaxation if Australia caved in, and that copyright material from anywhere in the world could be affected.
She declined to speculate on any potential legal or constitutional challenges, as raised by the Australian Recording Industry Association, but said it would be reputational damage to AustraliaâÂÂs standing in the creative world.
âÂÂIt would be a huge mistake and I think the prize is not worth what youâÂÂre throwing away,â she said.
In recent answers to a parliamentary committee on AI, responding to questions from the independent senator David Pocock about why it couldnâÂÂt replicate the kind of deals Spotify had made, OpenAI said the music streaming giant âÂÂhas a different business, where it primarily transmits un-transformed copyrighted content, so would be expected to license content that it streamsâÂÂ.
But Oakley said music labels had already inked dozens of licensing deals with smaller AI companies around the world.
âÂÂIt is perfectly possible to license. IâÂÂm almost shocked that these words are coming out of the mouths of some of the larger AI companies ⦠We already know how to license music to tech platforms because thatâÂÂs exactly how Spotify works, or Amazon Music, Apple, or Tidal,â she said.
âÂÂYou have a ready, willing set of rights holders who want to license with a history of licensing in the streaming world, but also current evidence of licensing to AI firms. LetâÂÂs let the market do what it needs to do. Come to us and weâÂÂll make it work.âÂÂ
