Companies are using more AI than ever, but theyâÂÂre not spending more on it.
A new report from Ramp shows AI spending flatlined over late summer even as token volumes rose, a sign that price competition and savvier customers may be capping revenue for OpenAI and Anthropic. According to RampâÂÂs data, token spend only grew 1.5% across August and September. To compare, in July, it grew 42% from the previous month.
As Anthropic gears up for its IPO, the data suggests investors might be wrong to assume AI companies will keep growing at breakneck speed.
âÂÂAlmost the entire spend on AI is from venture-backed, high-growth tech companies,â RampâÂÂs lead economist Ara Kharazian told TechCrunch. âÂÂThatâÂÂs fine as long as AI spend continues to rise, but if it starts to slow down because of something in the market or some other factor, they will all start to slow down simultaneously, and that could lead to other cascading effects.âÂÂ
Kharazian said heâÂÂs already seeing evidence that the top 1% of firms â the most âÂÂAI-pilledâ â have stuttered slightly in their spend in August and September, coming up just below the $10,000 per-employee they were hitting at their summer peaks. A slowdown among that cohort is âÂÂsufficient to slow down revenue entirely, despite the fact that weâÂÂre seeing rising volumes,â he said.ÃÂ
Ramp data shows growth in spending among median and top 10%, but itâÂÂs not enough to make up the difference. Median firms spend $12-$15 per employee per month, and the top 10% spend $600-$1,000.ÃÂ
âÂÂIf you look at the use cases today, itâÂÂs not necessarily clear they will get up to that $10,000 per employee per month mark that the 1% is at,â Khazarian said. While thereâÂÂs plenty of demand for AI coding agents in industries like software and finance, âÂÂitâÂÂs not necessarily true that a doctorâÂÂs office or a car dealership will need to spend that much on AI.âÂÂ
âÂÂThe era of hypergrowth may be over, and now that we know there may not be as much juice to squeeze out of the top 1%,â he continued.
October data did see a re-acceleration, with token spend up 8.9% from September 23 to October 23, but Khazarian said the headwinds on spend growth are strong.
Khazarian (who has published a series of blogs called âÂÂCracks in the AI ThesisâÂÂ) said the slowdown isnâÂÂt due to a demand problem. Again, AI volumes are up. Instead he points to the competitive nature of the marketplace.ÃÂ
âÂÂOpenAI and Anthropic price cuts haveâ¦just made it cheaper to use AI,â he said. In September, OpenAI cut API prices in half for GPT-6 Sol and GPT-6 Luna. Answering the price war, Anthropic has also made significant reductions to pricing for Fable 5.1 and Opus 5.5 â a decision that the company said in a recent filing slashed revenue growth by about $600 million. Both companies have also been offering enterprise discounts that are intended to lock-in spend, but in reality are hitting their revenue targets.
Khazarian said this dynamic means it has very much become a buyerâÂÂs market.ÃÂ
Subsidizing use of expensive technology in order to lock in customers has always been a part of the Big Tech playbook. Just recall how cheap it used to be to take an Uber or Lyft ride, and now that there are few other ride-hail players, the cost of going from A to B has risen significantly. Khazarian says those dynamics donâÂÂt work in the AI world because thereâÂÂs just too much competition.ÃÂ
âÂÂMeta and Nvidia are also introducing enterprise offerings with pretty cheap models or open source models,â Khazarian said. He also pointed to the range of other open model companies from China and the United States, as well as a new company called Jev âÂÂàa lightweight tool for choosing between a few predetermined outputs âÂÂàthat is increasingly among the top performers on Ramp.ÃÂ
âÂÂFor a lot of AI use cases, you just need a simple Yes/No,â Khazarian said. âÂÂSo you take your already cheap models, you shift them over to Jev, and now your already cheap stuff gets even cheaper.âÂÂ
The ability to complete workloads at a much cheaper cost is another factor driving the spending slowdown. ThatâÂÂs partly due to the discounts from AI companies, but also because companies are just getting better at being thrifty.
âÂÂAs you get really advanced in using AI, you get better at figuring out how to control it,â Khazarian said. âÂÂYouâÂÂre more likely to use defaults that prevent usage of very expensive models for long-running tasks. YouâÂÂre more likely to impose some budgets on employees. YouâÂÂre more likely to offload some of the spend from standard and light models to even cheaper light models via routers.âÂÂ
Notion co-founder Akshay Kothari recently posted internal data that matched RampâÂÂs insights. As he succinctly put it: âÂÂtokens go brr. Costs go ahhh.âÂÂ
âÂÂA lot of the assumptions that we had about the trajectory of AI spend are starting to break down,â Khazarian said. âÂÂYou can use more AI, but use it for less. ThatâÂÂs great for the customersâ¦but itâÂÂs not necessarily great for the model companies. And it does introduce new questions around their revenue trajectories.âÂÂ
Bloomberg reported Friday that AnthropicâÂÂs potential valuation sank from the $2 trillion estimated in early October to just $1.2 to $1.3 trillion. The company is also reportedly expected to receive a high âÂÂjunkâ rating from credit agencies. OpenAI also lowered its proposed valuation to $1.25 trillion from $1.4 trillion and slashed its latest fundraising goals by about $10 billion.ÃÂ
Khazarian says RampâÂÂs dataset likely informs many investor concerns. There is, however, one potential brightside for spending trajectories, albeit a speculative one.ÃÂ
Much of the thesis for hypergrowth spending is that AI will undoubtedly introduce new use cases that will accelerate things. AI coding emerged just a year and a half ago as the most commercially viable product that has led Anthropic and OpenAI to becoming trillion-dollar companies. The hope among investors is that there will be another revolution that will drive further spend.ÃÂ
Some think personal agents will be the next coding agents. OpenAI, SpaceXAI, and Meta have all released their own personal agents, alongside startups like Instinct. Khazarian is skeptical, though, that personal agents, which are âÂÂnot as economically productive as coding,â will provide the boost the industry needs for nonstop growth.
âÂÂThe projection is that there will be new products being introduced that will drive further growth,â Khazarian said. âÂÂBut based on what we can observe today and the products available and what is commercially advanced, AI spend has started to slow down.âÂÂ
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