
âÂÂLike being in a vortexâÂÂ: US report details extent of âÂÂdevastatingâ dating-app scams
Congress calls for Match Group and others to do more to help victims like Mary, who lost $100,000 to app scammer
Mary met a man on the dating app Plenty of Fish in 2024. She told the Guardian she had been looking for a connection, but instead became the victim of a romance scam that cost her almost $100,000.
âÂÂThere was a lot of conversation, and then it started with the constant contact, pressure and repeated asks for money,â Mary, who asked that her last name be withheld, said in an interview on Tuesday. âÂÂIt just escalated really, really quickly.âÂÂ
Mary was one of several people who spoke to staffers from the US CongressâÂÂs joint economic committee as part of an investigation by senators Maggie Hassan, Democrat of New Hampshire, and Marsha Blackburn, Republican of Tennessee, into romance scams on dating platforms owned by Match Group. Match Group operates apps such as Tinder, Hinge, Plenty of Fish, Match (formerly Match.com) and others.
âÂÂRomance scams, in which fraudsters form relationships to induce money or gifts from victims, have become a leading form of financial fraud in the United States and cost Americans at least $1.3bn annually,â the senators noted upon the investigationâÂÂs launch last September.
On Tuesday, a report detailing the results of that investigation was published.
Internal documents provided by Match Group showed that âÂÂas of the second half of 2025, Tinder had not updated most of its machine learning models in yearsâ and âÂÂas a result, Tinder detected scammers and other bad actors less reliably and struggled to keep pace with emerging threatsâÂÂ, per the report.
Data provided by Match Group also showed that through the third quarter of 2025 in the US, nearly 1.5m scammers or other bad actors on Tinder and Hinge had âÂÂmatched with at least one other userâÂÂ. The report also showed that nearly 500,000 of those accounts âÂÂexchanged contact information with another userâÂÂ.
Mary told the Guardian that she tried to establish whether the scammer she spoke with was real. He would contact her constantly, she said, and knew where she lived. She said that the man told her he needed money for work-related things and medical emergencies.
âÂÂThey never leave you alone,â she said. âÂÂI call it like being in a vortex. You donâÂÂt even realise whatâÂÂs happening. YouâÂÂre sending money, and itâÂÂs adding up, but each one of those times that you send money, itâÂÂs, like, not connected to the other times. But finally when I realized how much money I lost, I was like: âÂÂWhoa.âÂÂâÂÂ
In total, Mary said she sent the man about $100,000 in cryptocurrency payments. After realizing he was a scammer, she blocked his number. He would then switch phone numbers and contact her again.
Mary has since sought to identify the people behind the fraud and discovered other Plenty of Fish profiles using the same photos as the man she had talked to. She has reported them to the platform.
âÂÂIf you knew me, you would say she would never do that,â Mary said, adding that she struggles to understand how it all happened, but believes itâÂÂs âÂÂreally a lot about force of controlâÂÂ.
TuesdayâÂÂs report noted that since the launch of the investigation last September, Match Group has âÂÂintroduced and expanded important measures designed to combat scamsâ including a facial verification feature on the Tinder app across the US, âÂÂrequiring all new Tinder users to complete a video selfie verification processâÂÂ.
In a news release on Tuesday, Hassan and committee Democrats added that Match Group also âÂÂinstituted new efforts designed to remove harmful accounts more effectivelyâ including in the first half of 2025, a âÂÂnew AI modelâ that examines profiles and other information to detect scammers and other bad actors.
âÂÂIt is encouraging that following committee outreach, Match Group introduced new AI models,â the report states. However, those âÂÂchanges came after a prolonged period during which scams continued to proliferate on TinderâÂÂ.
In response to the report on Tuesday, Yoel Roth, Match GroupâÂÂs senior vice-president of trust and safety said in a statement: âÂÂWeâÂÂre grateful the committee recognized our significant advancements to protect our users against romance scams.âÂÂ
He said: âÂÂThat said, the report mischaracterizes both the historical scale of our investment and the work already complete. Alongside our engagement with the Committee over the past year, weâÂÂve made the largest safety advancements in Match GroupâÂÂs history. Trust and safety is a foundational priority, and we intend to continue leading the industry in building tools that promote authentic, safe connections.âÂÂ
Much of the safety work, including face check, was already under way before the committeeâÂÂs investigation, Match Group told NBC News.
In June, Hassan introduced legislation alongside with Republican senator Rick Scott, that would establish a central portal for Americans to report scams âÂÂand get the help they need from law enforcement and agenciesâÂÂ.
Hassan, in a statement along with the release of the report on Tuesday, described romance scams as âÂÂdevastating â both financially and emotionally â to people who are looking for connection and instead find themselves targeted and exploited by global criminal enterprisesâÂÂ.
âÂÂDuring the course of our investigation, Match Group made progress in combating scammers â but it shouldnâÂÂt have taken so long, and thereâÂÂs still more that Match needs to do,â she said.
âÂÂAs criminal networks use AI to supercharge their scams, dating apps and all companies must quickly and proactively keep their scam defenses up to date. Companies must stay vigilant and prioritize comprehensive scam prevention at every level to protect consumers and block fraudsters from infiltrating online platforms.âÂÂ
