On the final La Liga matchday, Villarreal capped off their phenomenal marketing campaign with a 4-2 dismantling of Sevilla. Champions League qualification was already within the bag, that means the stakes had been nil, however there was nonetheless lots to rejoice. The ambiance was electrical, with 20,000 flags fluttering like a yellow sea, the Villarreal anthem roaring, and each soul within the stadium prepared for the end-of-season social gathering. It was an ideal send-off for the long-lasting Raul Albiol, who soaked in a heartfelt tribute from followers, teammates, and the membership he’d served so faithfully.
The emotion spilled onto the pitch virtually instantly. Simply three minutes in, the gang erupted, and as if on cue, Yeremy Pino bagged an excellent opener, lifting his shirt to disclose a private dedication to Albiol. Villarreal smelled blood and pressed residence their benefit, Pape Gueye doubling the lead a mere 4 minutes later with a thunderous left-footed strike from the sting of the field. Whereas the sport ultimately settled down, the 4-2 conclusion is an effective reflection of what Villarreal’s season has been: a goal-fest. Villarreal smashed their all-time top-flight scoring document with 71 targets, and their factors tally stands as their second-best ever in La Liga, eclipsed solely by the long-lasting 77-point haul in 2007-08 of Manuel Pellegrini’s Villarreal.
Vila-real, a city within the Valencian Group of roughly 50,000 folks, may match its whole inhabitants in half of Barcelona’s Camp Nou. But this city persistently rubs shoulders with the continental elite. Their fifth-place end this season, which secured their Champions League spot by means of Spain’s further European Efficiency Spot, isn’t precisely a bolt from the blue if we have a look at their funds.
Villarreal have budgeted a income of €143m for this season, which might be the seventh-highest in La Liga and the fifth-highest wage invoice. The actual head-scratcher, nonetheless, is how this membership from a relatively modest city has amassed such vital monetary energy and persistently achieved success on the pitch. Let’s clarify how this occurred.
The Fernando Roig Mannequin
The pivotal second in Villarreal’s historical past was when Fernando Roig Alfonso, a seasoned businessman with an estimated web price of US$1.7b, acquired the membership in 1997. The Spanish billionaire, whose fortune is rooted in his possession of Pamesa Ceramica and a 9% stake within the grocery store large Mercadona, embodies a type of membership stewardship that prioritises stability and neighborhood.
As he explains in an interview with Relevo, Roig’s journey with Villarreal started not as a long-held dream however extra as a practical enterprise alternative. He describes it as an opportunity encounter: the earlier proprietor, Pascual Font de Mora, sought to promote, and Roig, whose ceramic enterprise operated within the close by city of Almassora, noticed potential. He was additionally drawn to the truth that at Villarreal, he may very well be the only real proprietor making selections, in stark distinction to a membership like Valencia, the place a number of people sought energy and management. Roig had witnessed such energy struggles first-hand as his personal brother, Juan Roig, served as president. This clear chain of command, mixed with the “pleasure of with the ability to do one thing necessary,” sealed the deal for the businessman.
Roig asserts that Villarreal is “managed the identical approach as Mercadona or Pamesa”, however on the similar time, he understands the emotional material of soccer. Roig states that whereas in his core companies the target is revenue, for Villarreal, “the aim is to not generate income… however relatively to keep away from dropping cash and to take care of the sensation [from the local fans and community].” He candidly explains that in soccer, “even when he owns the inventory, the true proprietor is the one who thinks in yellow: the fan”. And each matchday is sort of a board assembly, the place these house owners let Roig know their ideas.
The keys to Villarreal’s enduring success below Roig are, in his personal phrases, constructed on a basis of laborious work, a relentless deal with the youth academy, and mixing that homegrown expertise with shrewd exterior signings. The membership’s cantera isn’t merely a manufacturing line however a spot the place “first, private schooling after which sports activities” are prioritised. Alex Baena, for instance, shared that he selected Villarreal over Actual Madrid as a result of the membership’s extra familial atmosphere allowed him to go see his dad and mom each time he wished.
It’s laborious to color Villarreal as a fairystory story as a result of, ultimately, its rise remains to be all the way down to having a billionaire investor. Nevertheless, once you see what sort of soccer possession adopted Roig’s Villarreal acquisition (multi-club possession, sportswashing, sovereign wealth funds, American personal fairness), it’s laborious to not really feel that Roig’s Villarreal enterprise is without doubt one of the greatest examples of tips on how to combine soccer with capital in an wholesome and sustainable approach. Roig is a local of the Valencian neighborhood. He understands that the actual house owners of the membership are its followers, and he prioritises continuity and long-term stability in his administration of the membership. Roig is somebody who, in his personal phrases, believes that “soccer is giving again to society part of what you’ve earned.”
European Consistency and Occasional Hiccups
Within the final 25 years, Villarreal has been a near-constant fixture in European competitors. Of their 25 seasons in La Liga, they’ve certified for Europe a complete of 17 instances. This season’s qualification for the Champions League would mark their fifth participation in Europe’s most prestigious membership competitors, the place they’ve already reached the semi-finals twice in 2006 and 2022. They’ve additionally been Europa League regulars, and gloriously, outright winners in 2021, defeating Manchester United in a penalty shootout that also provides Crimson Devils followers nightmares.
Even the hiccups of their journey, just like the occasional relegation (a sobering reminder that no mission is really resistant to gravity) or the odd teaching merry-go-round, can do little to derail the overarching narrative. The membership famously fired Javi Calleja, solely to rehire him lower than two months later. Extra not too long ago, the post-Unai Emery period in 2022 noticed some struggles with the appointments of Quique Setien and Pacheta, resulting in a interval of tactical drift and a regarding slide down the desk.
On this second of disaster, Villarreal opted for a well-recognized, albeit difficult, identify: Marcelino Garcia Toral. The identical Marcelino who had guided them to European qualification again in 2016, solely to be unceremoniously sacked per week earlier than the season began on account of, let’s simply say, variations in opinion with the gamers and Roig’s board.
The On-Pitch Evolution: Marcelino’s Tactical Flexibility
Marcelino, for a lot of his profession, has been seen as a staunch 4-4-2 evangelist and a coach whose tactical playbook was based mostly on defensive solidity and direct transitions. At Villarreal this season, Marcelino opted to mould his philosophy to the expertise at hand relatively than rigidly forcing sq. pegs into spherical holes. He hasn’t totally deserted his rules, however he has definitely embraced a extra open and attacking type.
Villarreal ended the season with 71 targets, the third-best scoring document in La Liga, behind solely the same old suspects, Barcelona and Actual Madrid. This offensive verve, regardless of a defence that was solely the twelfth greatest within the division, was the engine of their Champions League push.
1 – Prime 5 @LaLigaEN 2024/25 gamers with extra targets than anticipated:
🇪🇸 Ayoze Pérez – 19 targets, 12.8 xG – 6.2
🇪🇸 Oihan Sancet – 15 targets, 9.7 xG – 5.3
🇫🇷 Kylian Mbappé – 31 targets, 26 xG – 5
🇪🇸 Sandro Ramírez – 9 targets, 4.1 xG – 4.9
🇪🇸 Dani Olmo – 10 targets, 6.5 xG – 3.5Motivated. pic.twitter.com/oB3qyq4nKY
— OptaJose (@OptaJose) Could 29, 2025
This standout assault has just a few core protagonists. Ayoze Perez, acquired from Actual Betis final summer time, delivered the most effective season of his profession. Not solely did he handle to get pictures off and end them, however Ayoze was additionally very concerned in Villarreal’s possession sequences. Ayoze was nicely complemented by his striker accomplice Thierno Barry, with 11 targets to his identify and a terrifying aerial presence.
Then there’s Alex Baena, the inventive coronary heart of this group, chipping in 7 targets and 9 assists. Baena additionally synergised fairly nicely together with his left again Sergi Cardona, one other shrewd signing. Cardona was acquired from Las Palmas final summer time and completed the season with 7 assists from his left again function.
What Lies Forward: The Champions League Problem and the Inevitable Departures
The hearsay mill, as at all times, is churning. Key gamers, comparable to Baena and Barry, are already being linked with greater golf equipment. And the chilly, laborious truth of contemporary soccer is that success at a membership of Villarreal’s relative dimension typically results in profitable affords for his or her brightest abilities. Holding maintain of their core, or not less than reinvesting intelligently, will stay as necessary because it has at all times been for them.
This season, the shortage of European commitments allowed Marcelino and his squad to focus all their consideration on La Liga. That luxurious will probably be gone subsequent 12 months. Champions League soccer brings with it a relentless schedule, demanding deeper squads, sturdy rotation, and a degree of bodily and psychological resilience that may make or break a marketing campaign. The squad, whereas proficient, will should be bolstered and diversified to really compete on each fronts.
Nevertheless, the truth is that Villarreal are used to this. Competing in Europe isn’t a novelty; it’s the norm for them. And if their historical past is any information, the Yellow Submarine ought to have the ability to navigate European waters as soon as once more.