Snoop Dogg has joined Swansea Metropolis’s possession group to change into their newest superstar co-owner.
Luka Modric – previous to his Actual Madrid exit this summer time – turned a minority stake holder within the Championship membership again in April.
Snoop Dogg fronted Swansea’s 2025/26 dwelling equipment launch this week, sharing movies of himself donning the all-white strips on his social media accounts.
In a video showcasing the brand new equipment, the rapper captioned his social media submit: “Hail to Wales and to Swansea Metropolis. It is your boy massive Snoop Dogg.
“Coming to a hood close to you. Oh yeah, these are the brand new jerseys.”
And he’s now confirmed to be the newest American superstar who holds possession stakes in an EFL membership.
Chatting with Swansea’s web site, Snoop Dogg stated: “My love of soccer is well-known, however it feels particular to me that I make my transfer into membership possession with Swansea Metropolis.
“The story of the membership and the world actually struck a chord with me. This can be a proud, working class metropolis and membership. An underdog that bites again, identical to me.
“I’m proud to be a part of Swansea Metropolis. I’m going to do all I can to assist the membership, and I stay up for attending to know all my YJBS.”
In the meantime the membership’s chief govt Tom Gorringe added: “It is extremely thrilling for us as a soccer membership to formally welcome Snoop Dogg as a co-owner and investor into Swansea Metropolis.
“His enjoyment and love of soccer is effectively documented, and he has typically spoken of a want to get extra concerned within the sport. We’re delighted he believes that being a part of Swansea Metropolis is the precise approach to realise that ambition.
“Dogg is keen about this venture and serving to us proceed to boost the profile of the membership to as huge an viewers as potential.”
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Snoop Dogg has adopted within the footsteps of Tom Brady, who is without doubt one of the most high-profile American figures to spend money on an EFL membership, with the NFL legend doing so at Birmingham Metropolis.
And thru 49ers Enterprises, varied celebrities have additionally pooled investments in Leeds United.
This group consists of actor Will Ferrell, golfers Jordan Spieth and Justin Thomas, and NBA gamers Russell Westbrook and T.J. McConnell.
Maybe most famously, actor-producers Ryan Reynolds and Rob McElhenney accomplished a £2million takeover of Wrexham in 2021, main them from the Nationwide League to the Championship forward of the 2025/26 season.
And whereas Modric has invested in Swansea, he is not the primary world class footballer to change into a co-owner in a membership.
Notably, Kylian Mbappe took an 80 per cent possession of French second-division membership SM Caen in 2024, through the funding agency Coalition Capital.
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Fellow Frenchman N’Golo Kante additionally stepped right into a management place in 2023.
Following his swap to Saudi Arabia, the previous Chelsea star bought Belgian third-tier facet Royal Excelsior Virton, assuming the place of membership chairman.
Swansea’s American homeowners – Brett Cravatt and Jason Cohen – are seemingly eager on utilising superstar cachet as a software to broaden the membership’s worldwide model.
In March, Swansea introduced a pre-tax lack of £15.2m for the newest monetary 12 months.
The 2 businessman took over the reigns final November and oversaw a 14th-place league end of their first season.
The Swans haven’t performed within the Premier League since they had been relegated in 2018.
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However Cravatt and Cohen have promised to maintain followers persistently knowledgeable about developments on the membership, as they hope to overturn latest fortunes.
They duo instructed followers in an announcement in April: “We shall be sincere and clear and preserve you in control on our progress and areas the place we are able to enhance or the place errors have been made.”