- Polymarket turns into the unique prediction accomplice for UFC and Zuffa Boxing, bringing crypto-powered forecasts to 700M+ followers with broadcast and in-arena integrations.
- The collaboration marks Polymarket’s greatest mainstream leap but, supported by UFC’s huge international attain of 950M+ households and 330M social followers.
- Zuffa Boxing secures Polymarket as its first model accomplice forward of its 2026 launch, whereas Paramount+ prepares to function the unique U.S. broadcaster for each UFC and Zuffa Boxing.
Polymarket simply pulled off its greatest transfer but — an unique partnership with TKO Group Holdings, giving the crypto-powered prediction platform direct entry to UFC’s huge international viewers of greater than 700 million followers. That is the sort of crossover that pushes prediction markets out of area of interest crypto circles and straight into mainstream sports activities leisure.
Polymarket enters the cage with UFC and Zuffa Boxing
The deal, introduced on Nov. 13, names Polymarket because the unique prediction market accomplice for each UFC and the upcoming Zuffa Boxing league. This isn’t only a banner deal both — Polymarket is getting absolutely built-in into the viewing expertise.
Broadcasts will now function real-time prediction shows, giving viewers a reside pulse on fan forecasts as fights unfold. And for Zuffa Boxing occasions, Polymarket will activate in-person experiences contained in the venues — a degree of integration prediction markets haven’t seen earlier than.
Zuffa Boxing, which launches in January 2026, simply locked in Polymarket as its first official model accomplice. That alone exhibits how deeply prediction markets are beginning to merge with main sports activities properties.
A worldwide highlight: 950 million households, 330 million followers
UFC’s ecosystem is colossal. The group hosts round 40 reside occasions a 12 months, instructions 330 million social followers, and reaches 950 million broadcast and digital households throughout 210 nations and territories. With distribution like that, Polymarket’s visibility is about to blow up.
The collaboration additionally features a post-event content material collection printed on UFC’s channels, highlighting fan predictions and the way they shifted via every battle. It’s sports activities engagement—gamified, data-driven, and crypto-backed.
Polymarket’s speedy development continues
This partnership provides to Polymarket’s already highly effective momentum. In 2025 alone, customers positioned billions of {dollars} in forecasts on the platform. It additionally secured an unique information settlement with Yahoo Finance earlier this 12 months, giving its prediction information a main spot throughout one of many greatest monetary information platforms.
TKO CEO Ariel Emanuel referred to as the deal a method to unlock new alternatives for fan participation, whereas Polymarket founder Shayne Coplan described it as the following evolution of interactive sports activities leisure — turning viewers engagement into one thing dynamic and measurable.
Crypto.com additionally entered the prediction scene through its MyPrize partnership, signaling a rising wave of competitors as prediction markets develop into sports activities, gaming, and leisure — nicely past their political roots.
Zuffa Boxing, WWE, UFC — an enormous distribution community
Polymarket additionally turns into the inaugural model accomplice for Zuffa Boxing, a three way partnership between TKO and Sela that premieres in early 2026. Forecast shows will likely be built-in into broadcasts, and followers attending in individual will get interactive in-arena activations.
Beginning in 2026, Paramount+ will maintain unique U.S. broadcast rights for each UFC and Zuffa Boxing. On condition that TKO’s broader properties — together with WWE — attain 1 billion households worldwide and run greater than 500 reside occasions a 12 months, Polymarket is plugging into one of many largest leisure ecosystems on the planet.
Prediction markets are formally getting into the mainstream, and Polymarket is the primary one via the door.
The publish Polymarket Strikes Unique Deal With UFC & Zuffa Boxing — Right here’s How Crypto Predictions Are Going Mainstream first appeared on BlockNews.
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