Iced tea cans from Arizona Beverages have cost 99 cents since the company was founded in 1992. If the price were adjusted for inflation, those cans would be around $2.30 today.
But the price the brand is now famous for was at one point under threat. A legal battle between the two founders waged for nearly a decade over who would control the company and how much it would cost.
So how, against all odds, is Arizona iced tea’s 99-cent price tag still standing?