HKMCA Unveils ‘Panda Mode ON!’ Marketing campaign to Promote Retirement Planning

HKMC Annuity Restricted (HKMCA), a subsidiary of The Hong Kong Mortgage Company Restricted, has introduced the launch of a brand new public training marketing campaign titled ‘Panda Mode ON!’ This initiative goals to advertise retirement monetary planning by drawing parallels between the carefree way of life of pandas and the necessity for a steady retirement earnings, in line with the Hong Kong Financial Authority.

Complete Outreach Actions

The ‘Panda Mode ON!’ marketing campaign will run for six months and have a wide range of promotional actions. These embrace tv commercials, out of doors and internet advertising, in addition to social media campaigns. The initiative may even prolong to public training and outreach efforts all through Hong Kong. Key occasions within the marketing campaign embrace a sales space on the ‘tenth Golden Age Expo and Summit 2025’ and a number of other ‘Nicely-Deliberate for Life. Steady for Life’ exhibitions at Ocean Park and main buying malls.

Partaking the Public

Along with bodily occasions, the HKMCA is enhancing its ‘Mr. Nicely-Deliberate’ sequence to deepen public understanding of the HKMC Annuity Plan and longevity threat administration. This sequence makes use of on a regular basis eventualities to elucidate the plan’s options, supplemented by a brand new ‘Reply with One Click on’ webpage designed to deal with steadily requested questions simply.

On-line Sources and Additional Data

For these searching for extra info, the HKMCA has made assets accessible on its web site and social media platforms. events can go to the HKMCA web site or its Fb web page for updates and particulars on the marketing campaign. The HKMCA is dedicated to offering accessible info to encourage efficient retirement planning amongst Hong Kong’s residents.

Picture supply: Shutterstock

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