- Photos for Nike-owned RTFKT’s Clone X and Animus NFTs vanished attributable to a Cloudflare internet hosting concern tied to a contract lapse.
- RTFKT’s workforce plans to maneuver the picture recordsdata on-chain utilizing Arweave to keep away from future downtime.
- The incident reignited considerations over off-chain storage for NFTs, highlighting dangers when digital belongings depend on third-party servers.
Photos from a number of large Ethereum NFT collections tied to RTFKT, the Nike-acquired digital model that was shut down final yr, simply straight up vanished from view earlier at this time. Seems, it wasn’t some big hack or blockchain bug… it was a Cloudflare concern. Yep, the internet hosting service apparently dropped the ball.
The flagship Clone X assortment—yep, the one made with Takashi Murakami—and the Animus drop each went clean. As a substitute of flashy artwork, holders acquired a black display screen with some white textual content: “This content material has been restricted.” Not an important look. The issue? The pictures weren’t saved on-chain however have been hosted elsewhere. Massive oof.
Samuel Cardillo, RTFKT’s Head of Tech, hopped on X (the platform previously often called Twitter) and mentioned Cloudflare downgraded their contract to a free plan early by mistake, which killed the show performance. The contract wasn’t even speculated to expire but. Mainly, all the things simply blinked out due to an early expiration on internet hosting.
He additionally talked about that inner talks about switching infrastructure had been happening since December—when Nike determined to sundown the model—however precise motion didn’t actually occur till this month. Basic delay spiral.
Now, this sparks the entire debate once more: why are NFT photographs even off-chain to start with? Plenty of people nonetheless suppose NFTs are simply “perpetually” as a result of they’re on the blockchain, however shock—a lot of the art work and metadata aren’t. So if the exterior server goes down, your $10K jpeg is perhaps toast.
This isn’t new, both. Keep in mind when 3LAU bought that $11 million NFT album and it went lacking as a result of the host platform dropped it? Or when FTX went belly-up and a few NFT collections misplaced their picture hyperlinks solely? It’s occurred. Greater than as soon as.
Anyway, among the RTFKT photographs are coming again now that Cloudflare mounted issues, however Cardillo says he’s achieved with counting on third-party hosts. He’s teaming up with AR Drive to push all Clone X and Animus belongings on-chain utilizing Arweave—so no extra black screens, hopefully.
He estimates the migration will price about $2,800 for 200GB of knowledge. Actually, not dangerous if it means no extra artwork going MIA.

To high it off, RTFKT formally shut down final December. Nike had purchased them in 2021, rode the hype, and is now transferring on. However hey, not less than they left behind some digital sneakers and some classes on why decentralizing storage really issues in Web3.