
Fifa to miss equal WomenâÂÂs World Cup prize money ambition set by Infantino
Infantino said in 2023 equality was FifaâÂÂs target
Prize money could double but big gap will remain
Fifa is to fall short of gender equality with the prize money on offer at next yearâÂÂs WomenâÂÂs World Cup, despite making a record $15bn (ã11.2bn) in revenue from this summerâÂÂs menâÂÂs tournament.
Gianni Infantino, the Fifa president, said in 2023 that the organisationâÂÂs âÂÂambitionâ was to have âÂÂequalityâ for the prize pot for 2027, saying: âÂÂFifa is stepping up with actions, not just with words.â There had, therefore, been widespread hope across the womenâÂÂs game that 2027âÂÂs prize pot would match the menâÂÂs on at least a per-team basis.
There were 48 teams at the menâÂÂs event and 32 womenâÂÂs teams will participate in Brazil next summer, so a womenâÂÂs pot two-thirds the size of the menâÂÂs $655m would have been regarded as parity, but it is understood the womenâÂÂs prize money will be about a third of the menâÂÂs.
That does mark a substantial increase. Some sources with knowledge of the extensive negotiations that have taken place in recent weeks are privately praising the rise, but one senior female source described the news as a âÂÂhuge missed open goalâ by Fifa. No decision is expected to be confirmed until DecemberâÂÂs Fifa council meeting.
Sky News, which revealed that Fifa would not match the menâÂÂs prize fund, has reported that the womenâÂÂs pot is being targeted to double from $110m in 2023 to $220m, which would be a more than seven-fold increase on the 2019 womenâÂÂs finals in France. Fifa prize money to the menâÂÂs teams this year included $50m for the winners, Spain.
Senior Fifa officials are understood to have spoken to some leading female players to outline its wider investments in the womenâÂÂs game and explain the decision, which is believed to be related to the commercial income the 2027 event will generate.
Infantino has previously criticised broadcasters for not paying more for the televisions rights for the womenâÂÂs tournament, which in 2023 reached 933 million viewers on linear television and 895 million on streaming platforms, according to Fifa. The final between England and Spain in Sydney had a global live audience of 67 million and reached 222 million people overall, Fifa said.
Fifa did not comment when contacted by the Guardian but sources at the governing body said there would be further enhancements to the womenâÂÂs club benefits programme and additional money ringfenced for the players who take part in the tournament.
It was confirmed this month that 2027âÂÂs WomenâÂÂs World Cup teams will receive the same preparation money from Fifa as those who played at the menâÂÂs tournament. The preparation money has been more than doubled to $2.5m each.
Every player will be guaranteed business class or chartered flights, and their own hotel room rather than having to share, which Fifa says brings the provisions in line with the menâÂÂs World Cup.
