âÂÂThe Social Reckoning,â Aaron SorkinâÂÂs follow-up to âÂÂThe Social Network,â is on-track to make only $5.5 million at the domestic box office this weekend, according to Sunday estimates.
ThatâÂÂs below the already underwhelming $7 million to $8 million the studio had projected, and it means SorkinâÂÂs new movie is unlikely to become a âÂÂSocial NetworkâÂÂ-sized hit. The earlier film had a $22 million opening weekend and made a total of $97 million domestically (and thatâÂÂs at 2010 ticket prices). It also won Sorkin an Oscar and became one of most influential on-screen depictions of Silicon Valley and startup culture.
Beyond the fate of a single film, the weekend box office could also offer hints about audience excitement, or lack thereof, as we kick off a fall full of movies starring villainous, real-world tech CEOs. ThereâÂÂs Alex GibneyâÂÂs four-hour documentary âÂÂMuskâ (which also opened this weekend), Nathan FielderâÂÂs apparently uncategorizable Elizabeth Holmes documentary âÂÂYou Can See Everythingâ (coming next weekend!), and the OpenAI boardroom drama âÂÂArtificialâ (which has a new distributor after being dropped by Amazon).
Outside of theaters, Netflix also has a series called âÂÂThe Altruistsâ coming in November, telling the story of Sam Bankman-Fried and the collapse of FTX.
As for âÂÂThe Social Reckoning,â while âÂÂThe Social Networkâ was a notable success, the theatrical landscape has changed significantly in the last 16 years. And where the first film focused on the excitement and drama of FacebookâÂÂs early days, the sequel is darker and heavier â itâÂÂs all about whistleblower Frances HaugenâÂÂs decision to leak what became known as the Facebook files.
So maybe a movie about Senate hearings and algorithm changes was never going to be a big hit. Or maybe âÂÂThe Social ReckoningâÂÂâÂÂs real audience is among older moviegoers who have only returned sporadically to theaters. And I wonder if critiquing Facebook feels a bit less urgent to audiences who are more likely to be losing sleep over AI.
Maybe just as importantly, the new movieâÂÂs reviews just arenâÂÂt very good. (For what itâÂÂs worth, I enjoyed âÂÂThe Social Reckoningâ but will fully admit that itâÂÂs overloaded SorkinâÂÂs trademark speechifying. And I couldnâÂÂt help dreaming about a version directed â like the original â by David Fincher, with a score by Trent Reznor and Atticus Ross.)
àâÂÂMusk,â meanwhile, made $69,000 during its opening weekend in four theaters. It will roll out more broadly in the coming weeks, but given its length and subject matter, the documentary will probably reach many more viewers once it starts streaming on HBO Max.
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