To date, 2025 has had a Taylor Swift-sized gap within the hearts of followers, however the pop star is able to declare her subsequent album period, as she revealed final night time at 12:12 am EST. Swift has introduced that her twelfth album, The Life Of A Showgirl, is coming, and followers predict extra particulars on Wednesday when an episode of Travis Kelce’s podcast has her as a visitor after followers theorized New Heights was teasing her look on it. However, I can’t consider the quantity of manufacturers which are already embracing the album in their very own posts so quickly.
After all, I shouldn’t be that stunned. Taylor Swift is among the most well-known names on the planet, and at any time when one thing like a brand new album occurs, it’s principally all the time a cultural phenomenon. Try what M&Ms posted:
When The Life Of A Showgirl was introduced on Tuesday, followers got the album’s title and a blurred-out inexperienced cowl with a glittery orange lock on TaylorSwift.com. Right here is the famed chocolate sweet already tying into the album in its personal method by selling the orange model, saying “prepared for the subsequent period” and having the M&Ms aligned right into a lock just like the advertising and marketing to this point.
Is that this an precise collaboration between Swift and M&M’s? I don’t know, however it’s definitely a intelligent method to get Swifties reaching for the sweet. Right here’s one other one:
On a smaller scale, Half Value Books additionally shared its emblem on Tuesday with it now being glittery and having the identical shade of inexperienced. The put up capped off their put up with these emojis: “❤️🔥😏😆”. The plant protein enterprise Vuum additionally used Taylor Swift’s new colours for its personal newest put up:
I believe glittery orange might need simply change into the colour of the yr due to Ms. Taylor Swift. Throughout the singer’s record-breaking Eras Tour, followers truly observed an orange door exhibiting up throughout exhibits, and it began hypothesis that it had one thing to do together with her subsequent album over a yr in the past.
Swift even began carrying the shade at some exhibits, together with it being worn by different dancers towards the top of the tour’s run. And because it seems, followers had been very a lot proper about orange that means one thing large! For a very long time, we thought her subsequent album could be Fame (Taylor’s Model), however now that she owns all her music, this makes far more sense. Now, even a credit score union is utilizing the colour in its social media advertising and marketing:
Previous to pre-orders for The Life Of A Showgirl popping up on Swift’s web site, the official social group Taylor Nation posted photographs of Swift within the orange shade on the Eras Tour with the caption “Enthusiastic about when she stated ‘See you subsequent period…’ ❤️🔥”, which has been referenced in loads of these model tie-ins. Right here’s yet another I discovered, however there’s I’m positive many extra throughout the web I missed:
Taylor Swift’s look on the New Heights podcast with Travis and Jason Kelce is approaching Wednesday at 7 p.m. ET. There I believe we’ll get extra particulars about maybe what the duvet truly seems to be like, or when the newest Taylor Swift album is about to return out.