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Cryptocurrency change KuCoin is transferring deeper into Southeast Asia with a contemporary push into Thailand. Based mostly on an announcement dated April 23, KuCoin is launching a brand new buying and selling platform within the nation by rebranding ERX Firm Ltd, which was beforehand working beneath Thailand’s Securities and Change Fee (SEC).
KuCoin Thailand is now reside, and the rebranding grew to become official on April 22. The platform will proceed to function beneath ERX, which lately secured a crypto change license from Thai regulators.
KuCoin Thailand Begins With Current Consumer Base
All current ERX customers have been moved to the brand new KuCoin Thailand system. The corporate has additionally rolled out the KuCoin TH app for Android and iOS customers. In an announcement, ERX CEO Att Tongyai Asavanund mentioned the objective is to supply crypto providers which can be higher suited to native customers.
Thailand is without doubt one of the extra lively international locations in Southeast Asia relating to crypto buying and selling. Regardless of a nationwide ban on utilizing crypto for funds, buying and selling exercise has remained robust. Nevertheless, the crypto change will probably be coming into a market that already has a number of well-established gamers.
BREAKING🚨 KUCOIN LAUNCHES IN THAILAND’S CRYPTO SCENE!
The change will function beneath ERX, Thailand’s pioneering sec-regulated digital token platform, now rebranded as Kucoin Thailand! pic.twitter.com/rr8RvNMAn6
— CryptoSavingExpert ® (@CryptoSavingExp) April 24, 2025
Thailand’s Crypto Market Is Already Crowded
In response to the Thai SEC, there are actually 9 corporations licensed to function crypto exchanges within the nation, together with KuCoin. Others on the listing embody Bitkub On-line, Gulf Binance, Upbit Change, and WAAN Change.
Bitkub is the highest change in Thailand by buying and selling quantity. It processes about $70 million in trades per day, primarily based on knowledge from CoinGecko. For comparability, KuCoin’s world platform stories $3.8 billion in every day quantity, making it one of many bigger exchanges worldwide. However competing domestically will take greater than measurement.
Thailand’s Guidelines Stay Tight On Crypto Use
Crypto stays a sizzling matter in Thailand, however guidelines round how it may be used are strict. The Financial institution of Thailand banned the usage of digital belongings for funds again in 2022. Buying and selling is allowed, however rules have gotten harder in current months.
Earlier in April, Thai regulators cracked down on peer-to-peer crypto providers operated from overseas. The transfer was a part of an effort to scale back scams and combat cash laundering. That might imply extra scrutiny for brand spanking new platforms, even ones which can be licensed.
KuCoin Nonetheless Dealing With Authorized Points In The US
Whereas increasing into Thailand, KuCoin can be dealing with authorized bother elsewhere. In March 2024, the US Commodity Futures Buying and selling Fee (CFTC) filed a lawsuit in opposition to the corporate. The case is tied to alleged violations of the Commodity Change Act.
KuCoin is now working towards a settlement with US regulators. Though that state of affairs is separate from its plans in Thailand, it’s a reminder that crypto exchanges typically face stress from a number of sides.
Featured picture from Reuters, chart from TradingView

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