- Trump Media is teaming up with Crypto.com and Yorkville to launch ETFs tied to Bitcoin, Cronos, and U.S. industries through its Truth.Fi platform.
- The ETF rollout, backed by a $250 million fund custodied by Charles Schwab, is expected to launch globally after regulatory approval.
- Crypto.com also plans to file for a Cronos ETF and launch a stablecoin by late 2025, expanding its reach in DeFi and digital payments.
Trump Media & Technology Group, the parent of Truth Social, is dipping its toes into the deep end of digital finance. The company just locked in a deal with Crypto.com and Yorkville America Digital to roll out a suite of ETFs and other exchange-traded goodies—some tied to Bitcoin, others to Cronos (CRO), and even a few focused on U.S. energy sectors.
“This is a pretty big leap forward for us,” said Devin Nunes, CEO and chairman of TMTG. “We’re aiming to bring ETFs to market for folks who still believe in the American economy and in the long-term promise of digital assets.”
The products will be distributed through Foris Capital US LLC—Crypto.com’s licensed broker-dealer—and made available through Trump Media’s fintech arm, Truth.Fi, which quietly launched back in January. At launch, the firm said it would be pumping up to $250 million into ETFs and separately managed accounts, or SMAs.
Assuming everything clears with the regulators, these ETFs are expected to hit the U.S., Europe, and Asia later this year—so yeah, pretty ambitious rollout.
Just last month, Trump Media teased its non-binding agreement with Crypto.com. Now, it’s official. And they’re not stopping with ETFs—Truth.Fi also plans to launch its own branded SMAs, though they’re keeping those details close to the chest for now.
Crypto.com’s CEO Kris Marszalek called the move “a testament” to how far the exchange has come in connecting traditional finance (TradFi) and crypto. “We’re excited to help distribute Trump Media’s ETFs globally,” he said.
Yorkville America Digital’s CEO Troy Rillo added, “This deal is a huge step for us too—one that fits perfectly with our America-First investment philosophy.”
Backing this whole thing? Charles Schwab. The brokerage giant will serve as custodian for Trump Media’s $250 million ETF fund. That’s not pocket change.
And there’s more coming. Crypto.com plans to file for a Cronos (CRO) spot ETF in Q4 2025—part of its ambitious roadmap. A native stablecoin is also on the way, set to drop in Q3, with promises of improving on-platform payments, DeFi functionality, and cross-border transfers.
Bottom line? Trump Media isn’t just shouting on social anymore—it’s playing hardball in the fintech game.