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Hailey Bieber’s Rhode was acquired by Elf Beauty for $1 billion in May. The brand’s minimalist packaging and focus on the “glazed skin” look have proven hugely popular on social media.

Rhode’s $20 Peptide Lip Tint also had a viral moment on TikTok, paired with Rhode’s silicon phone case, which features a slot for the lip tint.

TikTok is a big fan of the Rhode Pocket Blush, a $25 cream blush stick that creators say leaves a soft, dewy tint on the skin. The blush is at the top of Sephora’s bestseller list for makeup.

There are similar-looking viral blushes out there, too. If you’re a fan of K-beauty, check out beauty brand Banila Co.’s “Romantic Blush” range.

Toner pads are a big deal on TikTok now, from South Korean brands such as Medicube and Torriden.

The crescent moon-shaped Yuja Brightening Toner Pads by South Korean skincare brand Hanyul, which contain Vitamin C and Niacinamide, are a top recommendation on skincare TikTok. A standard pack of 60 pads retails for $26 at Sephora.

K-Beauty’s rise to fame in the US is just starting. Major beauty retailers like Sephora and Ulta Beauty are stocking their stores with K-beauty brands ahead of South Korean retailer Olive Young’s debut in the US in 2026.

Ulta Beauty executives said in a December earnings call that the company’s K-beauty assortment “continues to resonate and drive skincare sales.”

Slim, narrow sneakers have defined 2025. Think Puma’s Speedcats or the Onitsuka Tiger Mexico 66.

If you’re still holding onto Adidas Sambas or Gazelles, don’t fret — they’re still in style and remain on Adidas’ bestsellers list. If you’re looking for a new hot shoe, TikTokers are opting for the Adidas Tokyo sneakers, a compact shoe with a thin sole.

It retails for about $90 on Amazon.

In 2025, the cool kids are all about affordable luxury, a trend we expect to continue into 2026. For bags, that means buying secondhand or scouting for mid-range brands, such as Los Angeles-based fashion brand JW Pei.

JW Pei’s “Hana” bag has made its rounds on TikTok. It was featured on TikTok by fashion creator Beatrice Salazar, showcasing her top picks for affordable, quiet luxury bags. The video has 1.6 million views to date.

The bag, which has an inverted trapezoid shape and a Birkin-esque front clasp, retails at $157 for the medium size and $112 for the mini size on JW Pei’s website.

TikTok’s current athleisure obsession is Alo’s Suit Up Trousers, a loose-fit pair of pants that retail for $148.

The pants, which have a slight pleated detail at the top, are recognizable because of their distinct “boxer-style” elastic Alo-branded waistband. Creators on TikTok have called them the “perfect airport pants.”

Fashion YouTuber Shaciose said in a review of the trousers that they gave her a “clean girl vibe” and said it was a “wardrobe staple.”

The pants are on Alo’s Women’s bestsellers list.

The Owala Freesip has retained its spot on the water bottle podium, with its bottles continuing to trend on TikTok.

The drinkware company releases its popular bottle in different colorways, keeping the product fresh. The colorway “Black Cherry,” featuring a dark berry body and pink cap, is particularly hot on TikTok — and only available on Amazon.

The 32-ounce bottles retail for $34.99 on the brand’s website.

A competitor to Owala and the Stanley Cup has emerged: HydroJug.

HydroJug’s Traveler bottle is structurally similar to the Stanley Cup, but creators on TikTok say the HydroJug doesn’t leak as often. The term “HydroJug” surged in popularity in November, according to Google Trends.

As with the Owala, its colors are its top selling point. TikTok, in particular, loves the Espresso model, a brown body with a delicate floral lace pattern.

The 32-ounce bottle retails on HydroJug’s website for $39.99.

Are you even an “It Girl” without a digicam in 2026? Small, pocket-sized digital cameras made their comeback in recent years and don’t appear to be leaving the zeitgeist anytime soon.

One of TikTok’s top camera picks du jour is the Canon G7x Mark III, a compact camera featuring a 4x optical zoom lens with a bright f/1.8 to f/2.8 aperture, perfect for sunset-by-the-beach outfit pictures.

A TikTok by creator Victoria Lightfoot, filming the camera’s unboxing, has notched 10.9 million views and 1 million likes.

It retails on Amazon for about $1,400. However, a cheaper alternative that has made its rounds on TikTok is the Kodak Pixpro FZ55, available on Amazon for about $140.